Comms Threader forces commitment at every step, then hands you a client-ready comms plan.
Problem → Tension → Position → Direction → PlatformUpload a client brief and get a structured readout in under a minute. Core tension, gap analysis, and a recommended starting tool.
Turn any ad into a strategic storyboard in 30 seconds. Extract frames, transcribe audio, and send directly to The Proof.
The Readiness Check finds the objections. The Drift Check finds the drift.
Scores the locked strategy against the brief and lists the objections before the room does.
Runs inside The Frame, at lock
Checks creative against the locked narrative, field by field, exclusions included.
Runs inside The Proof, whenever drafts arrive