A concept is not finished when you can describe it. It is finished when you can see what could go wrong.
The Prototyper turns a locked strategy into concrete programme concepts, each written up with the assumption it depends on. Nothing gets made here. These are programmes on paper, ready for your team to develop or your client to react to.
Each run produces three concepts based on different strategic archetypes. This is not brainstorming volume; it is structured exploration of genuinely different approaches to the same brief.
Every concept connects back to your strategic territory with explicit reasoning. No orphan ideas: each concept explains why it serves the strategy and what it sacrifices.
Each concept receives a strategic confidence assessment: how well does it serve the territory, how distinctive is it, and what are the execution risks? Make selection decisions with data, not gut feel.