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The Proof Lite

Most creative work contains an implied strategy. The Proof makes it visible.

Upload a rival's campaign and the Proof tells you the strategy behind it: the position they have taken, who they are talking to, and which sector conventions they are following or breaking. Agencies often create before they strategise. Ideas get approved, campaigns launch, and only later does someone ask: what was the strategy behind this? The Proof works backwards from finished creative to surface the strategic framework that the work implies.

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01Strategy Extraction

Provide a URL or describe existing creative work. The Proof analyses it and extracts the implied positioning, audience tension, and messaging framework. Surface the strategy your work already contains.

Screenshot coming soon

02Stress Testing

Test extracted strategy against rigour. Does the implied position hold up? Is the audience tension real? Are the trade-offs defensible? Find the gaps before a client does.

Screenshot coming soon

03Presentation Ready

Export a complete strategic reverse-engineering document: what the work says, what strategy it implies, and where the gaps are. Present creative work with strategic confidence.

Screenshot coming soon

04The Drift Check New

Import your locked pitch and the Proof compares the strategy your creative implies against the strategy you committed to. Six fields, including the exclusions. Each aligned, partial or divergent, with a note explaining exactly what moved, and a recommendation that commits to one action: pull the creative back, update the strategy through the cascade, or accept the divergence deliberately. Download the whole check as a client-ready report. The Readiness Check finds the objections. The Drift Check finds the drift. Requires a pitch completed through the cascade (Pro).

Comms Threader Proof Drift Check comparing creative against a locked pitch: a divergent organising thought row quoting the work and the locked line, a partial exclusions row listing constraints the work added, and a strategic recommendation to pull the work back to the line