Comms Threader takes you from the client’s challenge to the narrative platform one decision at a time, and makes you commit before you move on. Then it checks the whole narrative before you pitch.
Most strategy tools leave you with a list. Comms Threader gives you directions you can compare, then makes you choose.
AI-assisted. Human-led. Grounded in live market intelligence, not last year’s training data.
The Story
Find the real comms challenge
The Audience
Find the tension your stakeholders feel
The Message
Decide what you can credibly say
The Plan
Pull the strategy into a one-page comms brief
The Frame
Find the organising thought
Ten tools: one for each decision, plus Channel, Landscape, Proof, Prototyper and Estimator. See them all →
A good strategy is chosen, not stumbled on. Look at the ground first, then lock the decision that holds.
Open any tool on its own. Scan the landscape, test narrative territories, decode a rival’s campaign. Every output is grounded in current market context, so you compare real directions instead of scrolling through ideas.
Best for: the start of a project, new-business scouting, finding the direction hidden in your research.
Run the cascade from the real problem to the strategic platform. Each decision locks before the next one opens, and the two checks hold the finished work to it.
Best for: the pitch itself, and any strategy that has to survive the room.
Found something worth keeping? Send to Pitch carries a Free Roam result straight into the cascade, so exploring is never wasted.
Free Roam is on every plan. Pitch Mode runs through the Story, Audience, Message and Plan, which come with Pro, as do the two checks.
Your finished narrative, scored before the deck is built.
A licence-to-operate reframe, not a reputation fix. The right call, but the brief asked how to rebuild public trust; the room will want that shift justified first.
With the same aircraft still flying, what proof of change can Boeing show today?
Won’t transparency as a strategy surface every future failure in public?The one that challenges the whole platform.
An illustrative example based on the Boeing case study.
Assess the creative work against the narrative.
The people who build them are the reason to believe.
The pitch locked “Boeing earns trust through demonstrated process, not declared intention”. A different core claim entirely.
The work adds exclusions the pitch never listed: polished scripts, manifestos, apologies, defensiveness, and references to past failures.
Pull the work back to the line. The organising thought has shifted from demonstrated process to human testimony, and the internal-first sequencing that makes the strategy credible has been quietly dropped.
Caught before the room, not in it.An illustrative example based on the Boeing case study. The Readiness Check finds the objections. The Drift Check finds the drift. Lock it checked. Keep it checked.
From brief to client-ready comms plan. In hours, not weeks.
Works natively in English, Deutsch, Français, Español, Italiano and 日本語, on desktop, tablet and mobile.